There’s no single best way to write about IT. Your approach should depend on who your intended readers are, and what exactly you have to say to them. If you’re producing marketing copy aimed at consumers, it’s best not to get too technical. Some people may get excited reading about the specifics of new technologies, …

If you outsource your content creation to an in-house or external copywriter or to a content marketing agency, writing a good briefing for your texts is of utmost importance. A good briefing ensures that you have less work providing feedback later on. But what should you pay attention to? What should definitely be included in …

First things first: UX stands for User Experience. So, the goal of UX writing is to enhance the user experience of websites, apps, and other digital products. UX writers craft microcopy for buttons, error messages, notifications, headlines, and more. Most often, UX writing is a matter of logical thinking – like avoiding bug chunks of …

Are you responsible for content creation in a large organisation and have you decided to outsource (part of it)? If so, you will be giving feedback on other people’s texts on a regular basis. How do you do that as efficiently as possible? What should you look out for when giving feedback on content creation? …

In the rapidly evolving world of content creation, staying updated with the latest trends and tools is crucial for success. In this vein, Create, our inspiring online event, brought together passionate content creators from around the globe to explore the realms of copywriting, social media, multimedia, and content tools. Missed it? Read on for a …

Let’s say it’s the beginning of winter (assuming you live in the Northern hemisphere!) and you walk past a red billboard with a white polar bear, you could instantly recognise the Coca-Cola ad with the feeling of home, happiness, and celebration. When you grab a blue M&M you instantly hear the “cool” character whilst the …

There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling more effectively. Since the cost of developing SaaS tends to be higher than other products – something the gurus at Acropolium estimate between $20,000-$700,000 – there’s a lot riding on good marketing. Prospects must understand why they …

We know what you’re thinking. B2C copywriting is the suave, conversational genius making everyone laugh and pay for drinks. B2B, meanwhile, is the other guy hunched in the corner, giving great advice but covered in a thin layer of dust.  Well, not quite. Both styles can learn a lot from each other. B2B, in particular, …

How high is the wall separating content marketing and CRM in your company? They may seem like two separate disciplines, but on closer examination, we see a clear relationship. As a content marketer, how can you best click the two worlds together? At some point while formulating their content marketing strategy, content marketers with lead …