- Content Production
26 March 2024
How to write better IT content
There’s no single best way to write about IT. Your approach should depend on who your intended readers are, and...
Podcast
We host a conversation with Frederik Defyn from ‘Jouw Marketing Medewerker’ on the importance of results and ROI in marketing.
In a wide-ranging discussion, Frederik makes it clear that result is not always a purely financial parameter, and that it has everything to do with a good understanding of the customer journey your target audience goes on. We talk about the tactics you can deploy to achieve online results, as well as about metrics and data. We learn that with data, measuring is knowing, but it is also critical to know what you are measuring.